Northern PantanalBRAND "THE JAGUAR BANK"
1Intent

Wetland green, river sand, a coat of jaguar gold

The brand wears the dry season: sun-bleached sand paper, the deep green of gallery forest as ink, and jaguar gold doing exactly what it does on the animal: drawing the eye to what matters. Rosette brown outlines, river blue for data, one pink ipe blossom per page at most. Fraunces moves like the cat; Martian Mono keeps the sighting log.

2Colors
Dry sand#F6F2E6 · background
Gallery forest#2A3B27 · text, dark section
Jaguar#D9A13B · actions, spots
Rosette#7A4A2B · outlines, labels
Rio#4E7E8C · river data
Ipê#C86B8F · one blossom, rarely
3Typography
DISPLAY · Fraunces 600The place where jaguars stop hiding
ITALIC ACCENT · Fraunces italicthe caiman hunt
TEXT · FigtreeThe guides work a beat, scanning banks and listening to the radio net; when one boat finds a cat, the river reorganises politely around it.
SIGHTING LOG · Martian Mono06:42 · RIO TRES IRMAOS · FEMALE + 2 CUBS · 11 BOATS
4Motifs

Two recurring devices: the rosette divider, jaguar spots drifting along a bank line, and the rosette itself as section numeral, gold with a brown ring like the coat. The mark floats one rosette above the river's double bend.

123
5Voice